VivaKi Exchange, a division of TLG India Pvt. Ltd., has clinched the media mandate for the Indian Badminton League (IBL) following a hard fought multi-agency pitch. IBL will offer VivaKi not just traditional media but transcend into social and newer forms of digital media. The account is estimated to be worth around Rs.25 crore in the inaugural year.
As per the president of Badminton Association of India (BAI) Akhilesh Das Gupta, the Indian Badminton League aims to bring long-term benefits for the players and will usher in a new era in the sport.
The inaugural edition of the IBL will be held Aug 14-31. Top shuttlers of the world, including Indian icons Saina Nehwal, Jwala Gutta, Parupalli Kashyap, Ashwini Ponnappa, and PV Sindhu have confirmed their participation.
(Source: Times of India)