Cricket is no more the coolest game for Bollywood to endorse. Once known to associate themselves only with cricket, big celebrities in the film industry are now in a bid to be seen getting involved in other sports including Badminton.
Actor Shah Rukh Khan wants to promote football; top league actors such as Katrina Kaif and Nargis Fakhri recently performed at the Hockey India League, and Aamir Khan and Deepika Padukone are set to be the faces of the Indian Badminton League.
“We are the only nation of such a size without a good football team,” said SRK recently, expressing his desire to open a football academy. Actor Shilpa Shetty is also kicked up about the game. After a successful start to the Super Fight League — a mixed martial arts event, she now wants to launch an International Football League. According to sources close to Shetty, the league will be co-owned by corporates and celebs. “The league will be christened as Football India Cup. It will see some top international footballers,” an insider was quoted as saying to media.