Wednesday, 15 May 2013

IBL media mandate to VivaKi Exchange

VivaKi Exchange, a division of TLG India Pvt. Ltd., has clinched the media mandate for the Indian Badminton League (IBL) following a hard fought multi-agency pitch. IBL will offer VivaKi not just traditional media but transcend into social and newer forms of digital media. The account is estimated to be worth around Rs.25 crore in the inaugural year.

As per the president of Badminton Association of India (BAI) Akhilesh Das Gupta, the Indian Badminton League aims to bring long-term benefits for the players and will usher in a new era in the sport.

The inaugural edition of the IBL will be held Aug 14-31. Top shuttlers of the world, including Indian icons Saina Nehwal, Jwala Gutta, Parupalli Kashyap, Ashwini Ponnappa, and PV Sindhu have confirmed their participation.

(Source: Times of India)

Friday, 10 May 2013

Indian Badminton League 2013 from 14 August

The much awaited lucrative Indian Badminton League (IBL), which offers a prize purse of $1 million (Rs.5.5 crores approximately), will be held across six major Indian cities from August 14 to August 31.

The final match will be held in Mumbai on 31 August, while Hyderabad and Bangalore will host the semi-final matches.

New Delhi will host the grand opening ceremony of the Indian Badminton League, featuring international and national star-cast, on August 13, followed by the first round rubbers slated for Aug 14-15.